The first DigiBoost training day in Lithuania took place on 17 September and focused on creating an effective social media strategy.
During the session, participants explored how social media can support business goals and why a clear strategy is more effective than posting without a plan. The training covered setting SMART objectives, identifying target audiences, choosing the most suitable social media platforms, and developing relevant content.
Participants also learned how to create content pillars and content calendars, plan posts in advance, and monitor results in order to continuously improve their social media activities. Practical exercises gave participants the opportunity to begin developing their own social media strategy and content plan.
The training encouraged participants to think strategically about their online presence and provided practical tools that can be applied directly to their own businesses and ideas.
The activity was organised as part of the DigiBoost project, supporting the development of digital and entrepreneurial skills.
